After the end of the pandemic, the tourist flow in Bali not only recovered, but also broke historical records. In 2025, according to official data, the island was visited by more than 7 million foreign tourists.
Indonesia’s economy shows high growth rates of about 5% per year and currently ranks 17th in the world in terms of nominal GDP. Thanks to the improvement of the economic situation, the share of the middle class that can afford to travel, as well as wealthy Indonesians who invest in large premium quality villas, is also increasing.
If earlier Bali was considered a vacation destination mainly for Australian, American and fairly wealthy European travelers, then over the past few years it has gained popularity among the Chinese, Indians and Singaporeans, who used to choose other tourist destinations.
In addition to tourists, the demand for rental is also increasing by “digital nomads” from all over the world, for whom Bali has become one of the most desirable destinations for temporary or permanent relocation.
Why do people come here, return and stay to live?
Bali can offer completely different scenarios of life and recreation, attracting completely different people.
Those looking for spiritual enlightenment, proximity to untouched nature and connection with Balinese culture can stay longer in Ubud. Those who come primarily for surfing and beach holidays choose areas like Canggu and Nusa Dua. Those for whom parties and trendy beach clubs are important love to stay in Seminyak. But no one prevents you from fitting all this diversity into one trip. Many tourists move from one area to another several times during their vacation, increasing the occupancy rate of accommodation facilities in different parts of the island.
Bali has large communities of both English-speaking and Russian-speaking expats, which also often intersect with each other. Many people want to stay on the island precisely because of the special social environment, active, open, creative and ambitious people nearby.
It is important to note that the Balinese authorities are doing everything in their power to attract more and more foreign visitors. A plan has already been agreed to build a new airport on the island, capable of accommodating up to 30 million additional passengers per year. New investments in the expansion and improvement of roads and even the construction of a metro have been announced.
A new point of attraction on the island in the coming years should be the Paramount amusement park. It is this studio that owns the copyright to such world-famous film universes as Transformers, Star Trek, SpongeBob and PAW Patrol.
For many investors, another important factor in choosing Indonesia as a place to invest is the country’s internal political stability and multi-vector foreign policy. Indonesia seeks to maintain good relations with both Western countries and BRICS members.
Bali provides many opportunities not only for tourists and remote workers, but also for businessmen. It is quite easy to register a company and conduct legal business on the island. Expats are also attracted by Indonesia’s very loyal visa policy and the overall positive investment climate.
Offer
Unlike many other popular destinations for investment in foreign real estate, the supply in Bali is very limited. Bali is an island with a difficult landscape to build and you cannot just build 3 more large typical areas next to those that are already popular with tourists.
In addition, the Bali authorities have made a number of important decisions aimed at preserving the unique nature of the island and caring for the environment. One of the key measures in this fight was a strict restriction on construction in nature conservation and agricultural zones. Attempts by some unscrupulous developers to ignore local legislation and solve problems with the authorities “retroactively” were suppressed. Stories about the demolition of illegal buildings and other legal problems that befell too gullible investors were repeatedly published in the media in 2025.
Why invest in real estate in Bali?
Due to the steadily growing demand and limited supply, especially in the premium real estate segment, Bali allows investors to count on a very high yield of up to 12-15% per annum on short-term rentals and recoup the cost of buying a property in just 8-10 years.
Bali already has reliable developers with extensive experience in the region and a solid portfolio of completed projects. And the minimum entry threshold for real estate investment in Bali remains one of the lowest in price among competing destinations in the international market.
With the right choice of a management company that will take care of marketing, personnel control, dynamic pricing and other aspects of working with clients, the investor can only receive a stable passive income. This management option is more profitable and easier for the investor also because in this case he does not need to open his own company in Indonesia for permanent short-term rental of real estate.
Thus, investments in Bali successfully combine the classic reliability of real estate and high profitability, which is usually characteristic of riskier investment instruments.
